NEWS IN ENGLISH
RSS“Honeydrop” was honored with a “Pentawards 2011” Bronze Award. LW finds it boring.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
Monday Collective is a brand design partnership based in New York. They collaborate with entrepreneurial thinkers to design meaningful change for brands. The business concept is based on “The Brilliance of Change”, which demonstrates how transformational design can create a positive impact for brands and businesses.
They say about themselves: - We believe it's far riskier to play safe and blend in than it is to be brave and different.
In the case of “Honeydrop”, LW does not feel that they have succeeded:
Lars Wallentin:
No: For me, not a winner.
The bee is plastic, and it doesn't give me a tea-feeling.
Too simple, too stylized, too British “retail design”.
Missed opportunity.
“Powered by honey” – where is the power???
